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ITC SheTrades connects African women traders to international markets via free training, buyer-matching, export support and subsidised trade fairs. You must own or lead a registered business in food, textiles, fashion, cosmetics or services with export potential.
Global programme connecting women entrepreneurs and exporters to international markets. Offers free registration, trade tools, market intelligence, export certification support, buyer-matching, subsidised trade fair participation, and digital skills training. Active hubs across Africa including Kenya, South Africa, Ghana, Gambia, and Nigeria.
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Woman-owned or women-led business; operates in food, textiles, fashion, cosmetics, processed goods or services with export potential; registered business (formal or informal); ability to participate in online training and networking; willing to engage in cross-border/trade activities
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The sources do not detail how applications are assessed or the timeline for decisions. Typically, trade accelerators in this space review applications over 4–8 weeks and notify selected participants by email. Once accepted, participants gain access to the online academy, webinars, buyer-matching events and trade fair opportunities. Selection usually prioritises businesses with clear export readiness and commitment to the programme's training activities.
What reviewers look for
No. SheTrades accepts both formally and informally registered businesses. Informal traders can apply as long as they can show they operate a business.
Registration and access to the platform are free. The programme subsidises trade fair participation and training, though some events may have small costs.
SheTrades operates physical hubs in several African countries including Nigeria, Kenya, Ghana and South Africa. You can access training and support through these hubs if online participation is difficult.
SheTrades does not provide direct grants. It connects you to training, buyers, investors and funding organisations through its SheTrades Invest service. The programme helps you become investment-ready so you can approach capital providers.
The sources do not specify a fixed programme duration. SheTrades operates as an ongoing platform with rolling access to training, events and networking. Once you join, you can participate in opportunities as they become available in your country.
Guide written from the official programme page on 8 November 2026. Funders change their rules, so confirm the details on the official page before you apply.
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